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MasterCard Will Soon Let You Pay Bar Tabs Using Your Phone

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MasterCard is planning to roll out a new upgrade to its mobile payment service that would allow users to open, manage and close tabs at bars using their phones.

The new upgrade eliminates the need to hand over a credit card when opening or closing a tab.

The new feature, called Open Tab, will be available in the UK and US, and is an upgrade to the company’s Qkr mobile payment service. Open Tab is essentially a credit card machine for phones.

Users won’t have to pay any additional fees to use the service, and bars will be charged the normal credit card processing costs. QKr isn’t limited to MasterCard accounts. The service works with any major credit card the merchant accepts.

“We heard from so many bars and pubs who always have a number of credit cards left at the end of the evening, and we thought, ‘we know how to address this,'” says Betty DeVita, head of the Qkr platform. DeVita says it also takes bars 10-15 minutes on average to close out a tab, time better spent serving customers.

Qkr’s Open Tab feature is straightforward. A tab can be set up either through the Qkr app or the bar’s app by entering credit card information. Once the tab is open, the customer is assigned a table number, which is given to the bartender each time a drink is ordered.

The tab can also be closed out using the app. Other people can also be added to the tab to pay for individual drinks or rounds of drinks. There’s also an option to automatically leave a tip.

If a customer forgets to close out a tab, it’s automatically closed out at the end of the evening. Bartenders no longer need to hold onto credit cards.

The app also protects bars from fraudulent credit card use, as MasterCard pre-authorizes all cards before tabs are opened.

“Today, we’re looking for convenience in all parts of our lives,” says DeVita. “Qkr! with Masterpass provides them with a frictionless retail experience – bringing together self-service, fast, seamless payments and card safety and security in new and unique ways.”

Industry experts say the feature is a welcomed advancement, but they worry how it will impact tips. Bartenders never get that chance to interact with a customer one last time.

Smaller establishments say they don’t have the volume of customers to justify paying for the service.

A few restaurants have already adopted the Qkr payment system, including ASK Italian, Juan Valdez, wagamama, Zizzi, Young Pubs and Change Please. The service is also live in Mexico, the UK and Columbia. MasterCard is planning to expand its Qkr! with Masterpass service to six additional markets: Canada, Brazil, South Africa, Ireland, Singapore and the United States.

Qkr also allows restaurants to accommodate more customers by introducing new services, such as takeaway. Restaurants may also offer targeted promotions directly to their customers and even create rewards programs that boost loyalty and engagement.

Qkr’s web-based platform is already used by managers to manage and view inventory, menus and pricing.

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Jacob Maslow
Online Marketing Consultant at Consultwebs
 Jacob Maslow offers clients effective digital marketing insights that enhance website visibility and improve SEO as an online marketing consultant at Consultwebs. His approach marries creativity to numbers to show significant ROI for marketing efforts. This Brooklyn native has spent years helping skilled professionals, including medical and legal professionals rank for relevant search terms.
Clients attain their marketing objectives with Maslow. He has helped boutique law practices in crowded markets rank No. 1 in Google ranking. His efforts doubled the revenue for Allergy Be Gone's non-Amazon sales to $4 million annually. SEO ranking and revenue growth are prioritized when Maslow consults with prospects and long-term clients. Maslow has over a decade of experience implementing SEO practices and running successful marketing campaigns.
In addition to working with clients in various fields, but often with those in legal, financial and medical areas, he is an author, offering his expertise to those seeking to improve their engagement with online audiences. Read what Maslow has to share with eager audiences on business.com and business2community.com, including recent articles: "4 Mistakes You Can Correct Today to Be a Social Media Superstar" and "6 Things SEO Can't Do for Your Business."
Maslow puts his connections to work for clients. He founded many news sites including: Forex Binary News; eThailand; Key Investing; Rapid News Network and StreetWise Journal. Jacob Maslow stays busy as owner of Legal Scoops, Daily Forex Report, Investing Alerts and bestportablechargerz. Feel free to seek his advice on Facebook, Quora and Slideshare or contact Jacob Maslow directly.
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 Jacob Maslow offers clients effective digital marketing insights that enhance website visibility and improve SEO as an online marketing consultant at Consultwebs. His approach marries creativity to numbers to show significant ROI for marketing efforts. This Brooklyn native has spent years helping skilled professionals, including medical and legal professionals rank for relevant search terms. Clients attain their marketing objectives with Maslow. He has helped boutique law practices in crowded markets rank No. 1 in Google ranking. His efforts doubled the revenue for Allergy Be Gone's non-Amazon sales to $4 million annually. SEO ranking and revenue growth are prioritized when Maslow consults with prospects and long-term clients. Maslow has over a decade of experience implementing SEO practices and running successful marketing campaigns. In addition to working with clients in various fields, but often with those in legal, financial and medical areas, he is an author, offering his expertise to those seeking to improve their engagement with online audiences. Read what Maslow has to share with eager audiences on business.com and business2community.com, including recent articles: "4 Mistakes You Can Correct Today to Be a Social Media Superstar" and "6 Things SEO Can't Do for Your Business." Maslow puts his connections to work for clients. He founded many news sites including: Forex Binary News; eThailand; Key Investing; Rapid News Network and StreetWise Journal. Jacob Maslow stays busy as owner of Legal Scoops, Daily Forex Report, Investing Alerts and bestportablechargerz. Feel free to seek his advice on Facebook, Quora and Slideshare or contact Jacob Maslow directly.

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