Home Business Strategy Betterworks – Driving Results Through Goals and Communication

Betterworks – Driving Results Through Goals and Communication


Betterworks believes in the power of a motivated workforce. With its flexible solutions that can align with any company’s needs, it is easy to see how Betterworks offers the leading Continuous Performance Management® solution.

Established in 2013 out of Silicon Valley, Betterworks is designed to get to the heart of how your organization can improve its overall performance. Their solution helps you organize company productivity while keeping track of a wide range of data points that you can use to improve future work processes. Better yet, it works for anyone. Its multiple communication functions make it easy to cater to any company’s needs. The vast features that it offers accommodate a company’s specific needs, making it simple to integrate Betterworks into the workflows and tools your employees use every day. 


Overall, Betterworks positively impacts many aspects of performance management, but a key aspect is its ability to help employees reach goals. With clear ways to communicate to all employees in all departments, Betterworks’ Continuous Performance Management® software will help drive results and align all goals, no matter the type of company. Integrating new goals is specific to each company, and finding a way to accomplish clear communication on all levels is a must. The importance of goal setting and goal alignment are important to discuss, and through it all, Betterworks offers ways to understand each. 

Importance of Goal Setting

Companies are founded on guiding principles. Normally organized as a list of ideals, these principles make understanding the mission of each organization easy. The guiding principles are considered one of the most important aspects of a company. However, it would be impossible to uphold these ideals if set goals were not first established.   

Goals are something to work toward. They are different for every organization, but universally, it is impossible to establish good business practices without good goals. This aspect is much easier said than done. Finding a place to start can be cumbersome for many companies. 

Every successful goals program starts at the top and works its way down through the organization. The top-level leadership of a company determines the overall goal, the time period in which it must be completed, and the integration of the goal into the workplace. 

Although goals fluctuate as business needs change, the process by which a goal is created does not. In all cases, it is extremely important that communication among employees remains clear. Project heads or employees assigned to a specific aspect of the goal must be established. This clarifies the chain of command in which communication must flow so that every employee knows their role in achieving the company’s goal. 

When it comes to utilizing software to aid in departmental communication, Betterworks works the best. Each aspect of a goal, from ideals to conception to finished product, can be organized across departments to facilitate the management of cross-functional teams. Organizational features, such as displaying a departments progress, makes it easy to see the big picture. Everyone is on one page – literally – so everyone knows their responsibilities.

Goal Alignment

When companies do not set clear priorities for their employees, the employees cannot prioritize their work.Without straight priorities, it is impossible to stay on a set schedule because not all aspects will be completed on time. 

Similarly, if an employee does not understand the importance of the goal, then they will not know what to prioritize. In that case, employees are not equipped to take on or turn down new tasks, and employee engagement diminishes. Betterworks can help with this by making it easy to track an employee’s progress and inform them of a change in priority if it arises. 

How to Communicate

Because goals are time sensitive, concise communication is very important. A break in communication means a break in work. Goals are better achieved when the employee feels like their concerns are being responded to in a way that yields results. 


Frequent discussions among departments should take place about every other week or once a month. Betterworks increases transparency between departments , so setting up meetings with multiple people on multiple schedules is not only possible but also simple. These meetings should serve as a way for employees to catch up on each other’s progress. Normally, project heads are the key communicators in these instances. However, certain employees with specific knowledge on the project might be asked to inform as well. 

The Big Picture of Goal Setting

A common goal for companies is to set new goals for each fiscal year, and long-range goals could last anywhere from two to five years. Within a longer time period, it is important to have shorter goals set within the longer, overall goal. This will help keep the overall goal in sight and encourage employees to take the next step in completing each individual goal. A good timeline is to set the highest level company goal for the fiscal year and then break that goal down into quarterly goals. 

Betterworks’ Continuous Performance Management® solution offers multiple ways to track both a project’s timeline and increments of achievement. Its flexible nature makes it easy to create new goals as time goes on while also compiling data on how employees have worked toward goals in the past. All information is accessible in one place, so no matter how much time has passed none of the information is forgotten. 

As for aspirational versus non-aspirational goals, there has been much debate on which is best. Aspirational goals drive an employee to maximize their potential and let the employee grow as an individual. Some areas of business, such as sales achievement levels or breaking into new markets, work best when set up as aspirational goals. In this aspect, aspirational goals open up new opportunities, allow for creativity to flourish, and engage employees in their work. When employees feel like they are part of a goal that is bigger than themselves, they are more apt to put all of themselves into their work. 

Some instances do merit non-aspirational goals. Such goals are appropriate during times when businesses aim for quantitative reports and results and less big picture items come into play. It does not make much sense to utilize aspirational goals in these instances.

As it turns out, there is not one right way to set aspirational versus non-aspirational goals. Finding a process that fits the business and a goal that fits a company’s ideals is what is most important. What works for one company might not work for another, and that is okay. Trial and error is a good way to find the right fit. 

All in all, whether a goal is aspirational or non-aspirational, Betterworks works for everyone, making reaching a company goal more than possible. The clear communication features allow every department to be on the same page, which is vital for large and small companies alike. It is easy to use and, in turn, makes work easier. When it comes to communication, Betterworks is the solution that works the best. 

Download the Betterworks App – https://apps.apple.com/us/app/betterworks/id1232326234