It has been said that the most influential advertising does not originate with a brand or company, but with people we know and trust. Word of mouth is valuable and unmatched tool that companies utilize to build a reputation for being both reliable and effective.
When companies rely on a happy customer’s friends and family for valuable insights into products and services, they create a sturdy reputation that is hard to unravel. This is perhaps one of the most important reasons that the direct selling industry has been around for so many years and continues to grow.
With the direct sales business model, independent distributors, contractors, consultants or sales representatives sell a company’s products directly to the end consumer. Unlike a traditional retail business model where companies sell their products or services through a brick and mortar shop or through e-commerce.
Herbalife Nutrition has perfected this model in a way that has proven beneficial to independent sales representatives while simultaneously building brand and name recognition.
For those with an entrepreneurial spirit, or those who are merely searching for ways to subsidize their income, the direct selling industry may be an ideal option. Here are three key advantages to the direct sales model and why Herbalife Nutrition is one of the best at putting it into practice.
1. Brand Name Recognition
Herbalife Nutrition is a recognizable brand that’s been around for nearly 40 years. It is also consistently on “Direct Selling News’” List of the top 10 direct selling companies in the world, as well as maintains relationships with direct sales entities in over 90 countries.
While this familiarity has taken decades to develop and nurture, it benefits sales representatives by providing a product that their potential clients may have heard of but may never had the opportunity to try before. The short hand of being able to discuss a familiar name can streamline a sale.
Herbalife Nutrition’s independent distributors have an advantage when selling products that have a high saturation of brand recognition—it means that when they go to make a sale, the person on the other end is more likely to already know the brand, making the transaction far more streamlined.
Independent consultants or distributors have a great amount of flexibility regarding when and where they work. Work hours are up to the individual, so working in direct sales fits into most schedules and lifestyles. Independent distributors can also choose to work part-time or full-time depending on their business goals.
This flexibility appeals to entrepreneurs ranging from young parents to full time students who are searching for ways to increase their income but are lacking in traditional work hour availability. It’s also a flexible option as a full-time position for someone to take on more traditional hours without a traditional office or retail setting.
The direct sales model is dependent on consultants or distributors working with their customers directly and in a very personal way. Often times, customers are already present in their established social networks. In these cases, consultants start off with trust and likability factors that make their offerings appealing.
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This often also leads to a cycle of creating return customers. Repeat customers are essential to the growth and development of a business as they require less time, energy, and effort to make a sale, yet they spend nearly the same amount of money.
Independent sales reps can also attract customers through their own advertising, via the internet and social media, and in online forums. Every interaction is an opportunity to establish and build trust with customers.
Herbalife Nutrition’s Gold Standard Guarantee
Herbalife Nutrition has been around since 1980 and has established itself as a formidable presence around the world. The company’s independent distributors offer a wide range of nutrition products, including protein shakes, teas and aloes.
It has maintained a reputation for quality customer service, and for establishing simple convenient parameters for sales reps to get started. This includes:
- No minimum purchases to start a business
- A 100% refund guarantee on unopened products purchased within 12 months prior to a distributorship being canceled for any reason. (And this also includes shipping and taxes)
- No requirement to purchase any additional sales tools to start or succeed in your business.
- Clearly defined benefits and appropriate usage of each product
- Clear and timely disclosures regarding potential income provided
Why Herbalife Nutrition Does It Best
Since 1980, Herbalife Nutrition has grown to operate in more than 90 countries around the world generating net sales of over $4 billion. But time and money aren’t the only indications of the brand’s success. It has repeatedly developed and provided a quality product that allows people to achieve their health and wellness goals.
Because the company utilizes the consultation of its on staff scientific leadership and experts, it is able to commit to a process that continues to provide quality products. Through effective nutrition research and development, Herbalife Nutrition is able to maintain a tried and true reputation for quality and success.
When it comes to the businesses of independent distributors, they have the ability to earn retail and wholesale profits in addition to royalties and various bonuses. Beyond that, Herbalife Nutrition independent distributors have often found success using the products themselves, and have benefited from the one-on-one support of their own distributor.
For example, they may have found personal results with Herbalife Nutrition Formula 1 shakes and/or other Herbalife Nutrition products to lose weight or train for a sporting event. To have their potential clients see this transformation as a result of utilizing these products is often the strongest and most compelling form of marketing one can provide.
Herbalife Nutrition also offers training opportunities and educational materials to its distributors. Both the one-on-one mentoring and training opportunities that focus on the direct selling model, give the independent distributors the resources and foundation they need to succeed.
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