NewsWatch TV is an award-winning television program that has found a magic formula for sustaining audience interest for over two decades by bringing together reviews of the latest technology and electronic gadgets, general consumer reviews, news on travel, health, and entertainment, and trendy celebrity interviews. The program is owned by Bridge Communications, LLC, a company dedicated to video production and communications, and hosted by Michael Tropeano, Susan Bridges, and Michelle Ison, with reports by Chris Vaughn, Leslie Alston, Amanda Forstrom, Eric Forrest, and Scott Steinberg. NewsWatch TV airs Mondays at 7am on the AMC Network and the ION Television Network and its affiliates, as well as independently syndicated local stations.
The Evolution of NewsWatch TV
The secret to the success of NewsWatch TV is its constant and continuous evolution in order to keep up with current media trends. NewsWatch first aired in March 1990 and began as a monthly program focusing primarily on financial news. But early in its development it saw the need to keep up with market trends and by the mid 1990s the program had morphed into a more entertainment-oriented TV news magazine with a focus on a wide variety of subjects of interest to wider audiences.
The program’s focus on tech news began in April 2011, when NewsWatch TV introduced its now renowned consumer reviews segment focusing on new technology and gadgets, launching a new program niche that greatly expanded its audience base and gave the program a new purpose and design. To support this evolution, NewsWatch has worked with a number of Fortune 500 companies producing paid product reviews that air on the NewsWatch program.
The success of the tech reviews led the program to expand its offerings in May 2012, when NewsWatch debuted its now widely popular AppWatch segment, which focuses specifically on reviewing the latest mobile apps for iOS, Android, and Windows devices. AppWatch is hosted by the charismatic Andrew Tropeano and is aired weekly. This particular segment has quickly become an audience favorite, and one that speaks to the program’s future direction and plans for expansion in years to come.
Celebrity interviews also provide entertainment value and increase viewer ratings. Some of the many celebrities featured on NewsWatch TV have included Jennifer Lawrence, Chris Pratt, Carrie Underwood, Woody Harrelson, Brooklyn Decker, Tom Skerritt, Julie Bowen, Cee Lo Green, Paul Sorvino, Alison Sweeney, Chris Noth, and Julianne Moore, among many others. Celebrity athletes have also been featured, including such names as Joe Montana, Phil Mickelson, Jeff Burton, and Jerry West.
NewsWatch TV has especially shown its shine recently by winning both Gold and Platinum 2017 Marcom Awards, as well as winning the National 2017 Videographer Award for excellence in 30-minute entertainment programming. The program also won a 2016 Silver Telly Award, and was nominated for another one.
Since its original launch, NewsWatch TV has expanded beyond a single network into several networks, has created solid partnerships with cable and satellite providers, expanded its online distribution and social media reach, and increased its capacity and skill set as a video production house. NewsWatch TV also features a website that provides written versions of many of the featured segments that air on the program, product reviews and consumer news, as well as celebrity interviews.
The NewsWatch TV Format
NewsWatch TV is a unique program offering a format that features both editorial and paid segments, in which companies may market and promote their products after passing an editorial approval process. Specifically, the program includes segments on consumer news, mobile app reviews, celebrity interviews, editorial and paid reviews of consumer electronic products, as well as breaking news in the medical field and government, as well as public service announcements. The program also features interviews conducted on-site via satellite media tour (SMT), as well as video news releases (VNRs), and awareness campaigns for national non-profit groups that audience members submit to the program for editorial approval.
The program features various hosts and commentators. Hosts introduce news stories and present reviews of products or services. Each program segment typically runs from one-to-two minutes in length and these are generally self-contained reports, each hosted by a different commentator. The hosts also conduct interviews with people who are making news in remote locations all over the United States, covering a variety of topics. Many times, famous celebrities may be invited to express their views on a particular issue being discussed.
Honesty and Audience Engagement
Andrew Tropeano has been with NewsWatch TV for over 8 years, and is the host of the AppWatch Segment, focusing on reviews of apps for digital devices. Tropeano estimates that the secret to the show’s success and what really keeps audiences coming back for more is the level of honesty that the program’s hosts deliver. In a recent interview with CEOCFO Magazine, Tropeano stated, “In the beginning, we felt a responsibility to our audience to only deliver shiny beautiful objects. But over time, we realized that an honest negative opinion is as valuable as an honest positive one.”
According to Tropeano, the program also provides the hosting team an opportunity to honestly share their own feelings and thoughts on newsworthy events happening around the world, as well as on their favorite products and technology. And audiences love this, because it represents genuine human interaction and honest communication.
Tropeano also espouses the idea that asking audiences what they care about and what they want the program’s hosts to review next is a powerful tool that helps to engage audiences and keeps the show fresh and exciting. The NewsWatch team remains keenly aware of their audience’s desires and opinions by gauging audience feedback on the show and website, and incorporating this feedback into future programming.
The Future of NewsWatch TV
According to Andrew Tropeano, the future of NewsWatch TV lies in social media. “As someone who saw the rise of Facebook and other social media platforms over the past decade, I know firsthand how important it is that we create a footprint in the online social sphere. And while it’s important to have a presence within the giants of the industry – Facebook, Instagram, Youtube, Twitter, etc – it’s also critical to realize that there are thousands of other networks we can expand to.”
As a savvy source of tech news, it’s only natural that NewsWatch TV should be at the forefront of the social media blitz, and planning to continue its expansion in that market, just as it has continuously expanded over the years.
NewsWatch has evolved over its history into a leading news reporting agency, a cutting-edge consumer news and review center in the areas of technology and business, and a high-powered video production house. The company prides itself on its agility and intelligence in identifying powerful new trends, models, and industries, and pivoting toward them. NewsWatch TV is versatile enough to move in any direction it chooses, and the company’s commitment to honest reporting and focused audience engagement is also poised to expand in all kinds of new directions.
Tropeano enthusiastically ascertains: “NewsWatch is a best in class news outlet, a best in class video production firm, and a best in class distributor of information. But we aren’t done yet – the future of NewsWatch is bright and I can’t wait to share it with our fans.