Reid Bigland has been the Chief Executive Officer of Ram Trucks, legally identified as the Ram Truck Decision and marketed in the United States as RAM, since he was appointed to replace then-CEO Fred Diaz in April 2013. He stayed at the company for roughly a year before being hired to the executive suite of another major automobile brand.
Mr. Bigland has made several of these jumps in recent years, including to Fiat Chrysler Automobiles as the official Head of Ram Brand, which was made in Oct. 2018.
Automotive News recently broke headlines with a report that Reid Bigland had formally entered a lawsuit against Fiat Chrysler Automobiles for wrongfully cutting his pay and singling him out after Bigland chose to work with the United States Securities and Exchange Commission, the regulatory body that covers all things related to financial instruments, securities, and their trade.
Reid Bigland is still with the company despite having gone against the proverbial grain of the wood, holding the titles of Head of United States Sales, Chairman, Chief Executive Officer, President, and Head of Ram Brand at Fiat Chrysler Automobiles. Bigland is also a member of the board of directors of Fiat Chrysler Automobiles.
Fiat Chrysler Automobiles isn’t doing too well right now, as the major automobile manufacturer has recently found itself having to fend off accusations of tampering with company sales reports on an ongoing basis in order to manipulate share prices in favor of the company and boost investor interest.
Although the company was never legally pursued for such activities, the Detroit Free Press indicates that Fiat Chrysler Automobiles has been responsible for wrongfully handling its sales figures and other metrics related to unit sales and dollar values as far back as the 1980s. Alphons Iacobelli, the now-former Vice President of Fiat Chrysler Automobiles, is one automotive industry bigwigs to have recently been convicted by the U.S. government for corruption.
Although Bigland is still paid an objectively-great amount of money, his pay was dumbed down to the tune of 90-some percent after he worked with the U.S. SEC some three years ago. The compensation, according to executives at Fiat Chrysler Automobiles, was said to have been apportioned for paying off any and all settlements, penalties, fines, and fees resulting from the judgment of the United States Securities and Exchange Commission.
Reid Bigland is asserting in his lawsuit that the company’s fraudulent accounting practices had long been in place prior to his arrival a few years ago.