Lemonade Insurance is an insurance firm that started in 2015. The institution provides insurance coverage to tenants and estate owners controlled by Artificial intelligence and behavior studying techniques. Lemonade is making use of digital devices assuring clients of fast services independent of paperwork. Lemonade is developing insurance in such a way that people will view it as beneficial rather than a risk to the community. The firm is an individually-owned enterprise located in New York City. Shai Wininger and Daniel Schreiber are the founders of the institution. Apart from providing property insurance, they also offer insurance policies to causalities. As mentioned earlier, they offer coverage policies for tenants; these include tenants of all sorts of structures from homes to business buildings. Lemonade Insurance carries out its coverage policies under the tech sector. They majorly depend on AI and behavior mastering technology to get suitable clients. For instance, chatbots and AI are used in the firm to settle claims and provide all customers with appropriate insurance policies. Such services can be carried out on an electronic device such as smartphones and personal computers. All that is required it the lemonade app.; the installation of this app can take place in a device running under the IOS and Android operating system.Lemonade Insurance is different from other insurance companies since they do not make use of insurance agents to provide services. Several financial and insurance firms are working together with Lemonade; these include prominent firms such as SoftBank, Google Ventures, General Catalyst, among others. The founders, Shai Wininger, and Daniel Schreiber had previously established tech firms but had never worked in the insurance system. Lemonade Insurance was the first insurance company they developed from the ground up. The two founders are well-recognized business personnel who have built up institutions from scratch within a limited period. Wininger and Schreiber started in the insurance business since they saw it as a valid venture opportunity. They believed that insurance was a great idea since all individuals across the globe require coverage policies, and the insurance industry is a vast and well-performing industry. Apart from the mentioned, they wanted to introduce technology in the insurance industry. Previously, no technology was present in the insurance system. The two entrepreneurs wanted to develop insurance in a whole new perspective. For instance, in the United States, most people lack trust and view the insurance industry as a corrupted system. Lemonade Insurance grew with the focus of creating a better and trusted insurance firm. To make their dream a reality, Wininger and Schreiber concentrated on developing an institution that was transparent in its handlings. The introduction of tech in the insurance industry has developed Lemonade Insurance to becoming profitable and quite competitive. Lemonade provides fast and effective insurance services. As an insurance firm, Lemonade’s operations will involve remaining with 25% of a client’s premium pay off. The rest of the payoff is then used to purchase reinsurance and settle the client’s claims. All incentives not claimed are put up for donation as per the client’s demands. The new way of handling claims and policies is now being incorporated into several insurance firms.