Home Uncategorized Why It Works: Lucrative Ownership of a Market America UnFranchise Business

Why It Works: Lucrative Ownership of a Market America UnFranchise Business

You know you’re part of something big when the plan is so airtight that you’re given a set of specific steps that guide you to success.

Market America Business

It is hard to look at one success story after another – and another and another – and not be moved by the message Unfranchise developers tell the people they meet in their lives.

As Executive Director Bonnie Philo put it, Market America has given her and Scott, her husband of 35 years, “time and financial freedom,” that she did not know when she worked as an independent businesswoman. Nothing, she says, is more precious than time and, of course, it is hard to put a price on freedom. As she says, “To be able to go to bed when you’re finished with the day and go to bed when you’re tired and wake up when you are done sleeping,” has been a huge quality of life gain for the Nashua, New Hampshire, resident.

And who can argue with financial freedom? For Philo, the key, she says, is belief in Market America’s products, a belief that gave her the strength to develop her own Unfranchise business.

“I was skeptical about the company, because I’m a Baby Boomer,” she says. However, “what got me to finally look and look at the radical difference and the uniqueness of the Unfranchise,” was the point that she believed in her connection to the company, Unfranchise developer Elizabeth Weber, who was the top money earner in the company and a dear friend of Philo’s. Besides her belief that her friend would not steer her wrong, Philo was impressed by the financial gains that were within her reach. “Most importantly,” she says of her friend, “she was making a great deal of income with the company.”

How does this happen? Simply put, the Market America Unfranchise system works because people follow the plan.

Market America United States As with other types of business, it’s vital to stick to organizational values. And with Market America, neglecting to follow the plan counteracts the very reason why people join to begin with! Imagine seeking out the advice of a millionaire businessman and then doing everything to contradict it. For over 25 years, Market America has proven that those who use the system and don’t abuse it, reap the rewards, including sustained residual income, a strong network of hardworking entrepreneurs, and countless hours of useful business advice.

Its rules and agreements ensure the protection of UnFranchise owners as well as consumers. Unlike traditional franchise systems, the Market America UnFranchise system holds business owners to a unique standard of accountability that allows the program to benefit all instead of just a select few. Since the owners, businesses, and products are organizationally interwoven, violations of the system not only harm those who don’t follow the rules, but also their fellow UnFranchise owners. There are proven reasons why the system works the way it does. It’s been built and refined for the sake of income longevity and fair earning potential in exchange for hard work.

That doesn’t mean developing and Unfranchise business can’t be fun or be something that you share with friends and family or spread throughout your neighborhood as ambassadors of a system that has worked for so many.

Take the case of Alan and Debra Yentsch, who’s Market America story starts, like so many do, with a gently persistent and persuasive friend who keeps knocking on your door or keeps ringing you up on the phone.

Many stories, in fact, start with a friend who would never steer someone wrong or push someone into any opportunity where they didn’t feel completely confident and comfortable. Friends, however, don’t let friends drive drunk, but they also try not to let them pass up a golden opportunity. We share our good fortune, when we can. Isn’t that how it should work?

With the Yentsch(s) the journey began “when Bonnie Gallagher, our sponsor, invited herself to our home with a cooler of food and beverage. Not one to turn down a “cold one” we gladly accepted!” they wrote in their Market America profile.

Oddly enough, the meeting was supposed to be a “practice session,” in which Gallagher would run through the remarks she would use to introduce more of her friends and acquaintances to the Market America system of opportunities. As luck would have it, however, the practice session included an invitation for the Yentsch(s) to attend a local Market America event that happened to be coming around very soon.

Furthermore, at this event, Unfranchise developers and the rest of the crowd would be treated to an appearance by none other than Market America founder JR himself.

Modestly, the Yentsch(s) describe JR as the “guest speaker,” which is a nice turnaround, given the point that they were his guests, not the other way around.

Market America Shop.com

Still, it just shows you what can happen when you plant the seed with a cooler in the backyard, sharing a “cold one” among friends.

In this case the chance encounter of listening to just a practice run of an introductory presentation to the Market America system ended up changing two lives. In that practice session “skepticism grew into belief,” said the Yentsch(s). But with the Super Saturday event with JR as the guest speaker, the magic really began. It can’t be expressed any better than the way the Yentsch(s) express it in their Market America profile, so what’s the use in trying?

To quote the Yentsch(s), “It was shortly after this that Market America took hold of our abilities to regain the belief we once had in ourselves, giving us the incentive to once again think about fulfilling our dreams.”

Market America Unfranchise That is saying a mouthful. A company – primarily a sales company with a unique and powerful system of incentives in place to harness the power of what customers were going to do anyway – this latent energy brought on by online shopping, turned into cash incentives or income enhancement – actually re-established a sense of belief in a better future for the Yentsch(s). This gave them the incentive tothink again about fulfilling our dreams,” a thought that bears repeating.

Losing any belief in dreams is something that happens as we get older, which allows us to think, incorrectly it turns out, that dreams are restricted, somehow, to the young.

But this isn’t true at all, even slightly. It’s not age or time or the years flowing by that takes away our belief in dreams, it’s the hard knocks, the daily grind, the hard disappointments, the companies that rewarded someone else with the promotion, the economic downturns that take away jobs, homes, savings, cars and the point that the rat race is like swimming against a rip tide. You can keep up for only so long before the tide wears you down. This forces people to stay at jobs they despise working for bosses who are unappreciative or self-serving, as anyone would tend to be.

Others end up fighting traffic every day on their way to work, only to fight the same battle in the opposite direct, headed home. The most recent “Mad Max” movie featured a group of futuristic renegades racing, fleeing and fighting their way across a vast stretch of plains, only to have them end up in a desert, which they did not expect. This forced them to turn around and race, flee and fight their way back to their starting point – an apt enough metaphor for rush hour traffic – an exhausting struggle to get to work, only to find you have that same exhausting struggle to get back to your family again.

The Yentsch(s) journey began in 1996. At that time, “pretty much trapped in the 45-year-plan that was constantly changing the structure of the penal system changed and shift work became a way of life, we had resigned ourselves to the fact that to get ahead we had to work harder and all the time.”

“Big Al,” wrote Debra, was a recreation officer and then a guard – but he was always working and had to take on a side-job, as well, as a salesman in a sporting goods company. Debra was “constantly” working as a kindergarten teacher who worked through the day and prepared for the next day on her own time. “Our lives were our J-O-Bs!” she wrote. “Then Big Al began to mentor with our upline, Bonnie Gallagher and Andy Webb,” and what happened after that? “Things began to change,” she wrote.

“Things began to change” is a good thing, right?

Yes, we are sometimes afraid of change, afraid of changing our future, doing things differently, even if the promise of better days ahead seems so real. Along with the school of hard knocks clobbering us from time to time, we are trained not to dream. We are told we shouldn’t be artists, because that isn’t a good way to earn a steady paycheck, so we give up that dream and take a corporate job. We are told not to protest against things we don’t like because making waves would be bad for our careers, so we scale back on honesty about our society. Women are told not to dream of leadership roles, because that would threaten men and men are told not to be idle, because you have to compete in a dog-eat-dog world and to go on a hike or walk on a beach is not going to help them provide for their families.

But Market America says it’s time to dream again – to re-visit that dream of financial independence that allows you to walk on a beach at the time of your choosing – to travel, to buy whatever car you like without anyone tell you not to do so. After all, Unfranchise development is all about setting your own pace, working your own hours, not accepting limits imposed on you by someone else.

 Debra Yentsch again makes the transition an elegant read. “As Andy tells everyone,” she wrote, “you have to own the Plan! So showing this tremendous opportunity to everyone became our mission.”

To dream, in a sense, is to own your own mission. “And sooner, rather than later, the passion for the business evolved and Big Al’s grasp on making this business venture successful became apparent.”

With the dreaming rekindled, the hunger returns. And it isn’t such a bad, awful thing to be hungry with the type of hunger that puts a fire in your belly. With the dreaming, the know-know how and the momentum in place, “our lives changed when we realized the business could afford us a bigger home, and we built our dream house,” wrote Debra.

And then, if you will, the just deserts rolled around. “Big Al soon realized he could fire his boss, and then solicited him into the business, so now his boss works for him!”

Not only is that just deserts, having your former boss work for you is poetry in motion. On top of that, Debra then quit her job as a kindergarten teacher “and now we are stay-at-home parents and grandparents. I get do do what I never could with my own children. Knowing that I am playing a major role in the influence and development of my granddaughter makes a world of difference and realizes one of my biggest dreams!”

How does this work? “With the Market America opportunity, we have become a part of an exclusive team and want nothing more than to see to it that others are provided with the same opportunity to enrich their lives, as well.”

What does that sound like to you? At face value, a remarkable concept has been realized and that is the idea that selling something that benefits others is far more rewarding and enjoyable than selling something that isn’t such a great idea to purchase in the first place.

When Unfranchise developers sell to their friend and family, they have the opportunity to provide others with the same sense of financial independence and lifestyle upgrades that they have enjoyed.

It would be one thing to sell them on the idea of joining the rat race, but how about the joy of selling someone the opportunity to get out of the rat race and still call their lives a success? What a tremendous opportunity that is,  when you think about it that way.

Through the years, of course, the Market America UnFranchise system has been refined and altered until perfected. As JR Ridinger puts it in a 2017 article titled “The UnFranchise System: Three Reasons Why Requirements Work”, the UnFranchise system “provides the systematization to build a solid, lasting business as well as to expand to any residual income level that one desires.” The key to that last part is that Market America gives its UnFranchise owners systematization. You’re not just sent a packet of information and told to go off on your own. Opening your very own Market America UnFranchise business isn’t just signing paperwork to a dream income.

Yet, radical change is possible. Just listen to Director Nancy Stasiak, who worked as an accountant for 16 years in the defense industry.

Her life was good – even great. “When Congress awarded a top-secret contract, I got on a plane and flew across the country to the subcontractor’s location that was building the major portion of the defense project,” she wrote on her Market America profile for success page. “I was the highest paid woman, traveling across the country with an unlimited expense account, single and driving my jazzy sports car. I loved my job. Every year, I got the highest reviews and the highest salary increases. I told everyone I would retire, in style, from this job.

But life is not a straight road; it has unforeseeable twists and turns.

“Unfortunately, the government executed massive spending cuts in the space and defense industries. What I didn’t foresee was that the ones who did the eliminating would be given their pink slips after the rest of the dirty work had been done.”

“When the defense industry finally crashed, I crashed with it,” she said

And a career crash – something that was happening left and right before, during and after the so-called Great Recession, is a very hard thing to endure. For Stasiak that meant, “I lost almost everything I ever worked for: My credit, the bank repossessed my car and foreclosure on my home had begun.”

Then, who should throw Stasiak a life line, but Market America. She was contacted by an Unfranchise developer Bob Pepe and was soon on her way. “After just a few weeks, I found that I could really be successful in the business,” she said. “I enjoyed eight months of some wonderful part-time income.”

It was 1995, August when “Market America entered my life.” And what does she do now? Statiak looks for people “with a burning desire to change the quality of their lives.”

Stasiak admits she looks for people “who have been victimized by the 45-year plan.” And why not? She is motivate, she says, because she is living proof that Market America can work, providing freedom and income for anyone. Simply enough, she points out that Market America’s “plan and system have allowed me to be successful. But my success is rooted in the achievement of so many other people in the Company. Market America is an amazing vehicle,” she said.

Market America is, in fact, a real guided system that gives you the foundational elements to grow. You’re in control of the amount of success you achieve.

Along that line, one of the most intriguing and delightful aspects of the Market America Unfranchise system is there is no built in cultural, socio-economic, gender, religious or racial bias in the system. A truly equal opportunity company, the proof is in the high growth rate the company is experiencing on the international stage. By virtue of the Internet, Market America is everywhere. By virtue of its Unfranchise developers, the opportunities to join this economic juggernaut are completely limitless.

Listen, for example, to the story of Michael and Amber Yang and Lui who emigrated 15 years ago in order to pursue “higher education and a better life.”

Hasn’t that story been told tens of millions of times: A family risks everything to move to another country and start afresh, always with the promise of fairness and opportunity. Few people emigrate with the belief that life will be a free ride when they get to their destination and Michael and Amber had no luxurious pretensions, either. They would study and work hard and let fate take care of the rest.

And what happened? “Twelve years later, with three Master’s degrees between us, we found ourselves in a rat race with no way out. Our situation kept getting worse and worse.”

Welcome to the school of hard knocks. It turns out that good decisions, fair judgments, the best intentions and hard work are not always the ticket to a better life. In the case of Amber and Michael, “we became more depressed and started losing hope. We evaluated other opportunities to try to get out of our difficult situation, but our options were very limited.”

And then, life got even tougher. “We lost all our money in the stock market,” they said in an online profile. “And had no money to start anything – and we didn’t have any experience to begin additional careers.”

Instead of floating along, living the good life, the couple found themselves trapped on treadmill. And what kept them stuck? “We couldn’t afford any risks because of our mortgage, car payment, student loans and two kids to raise.”

How many people each year with kids to raise either shy away from taking a bold step towards independence because the risks are too great? How many never take that step until it is too late? How many people slog it out with a job they despise as indentured servants working more to make bankers or landlords wealthy, while making only sacrifices for themselves?

And does Market America say, “For a start up fee of only $20,000, you, too, could be having a better life as franchise owners in our successful enterprise?”

You don’t hear that from Market America. What Amber and Michael heard was the entreaties of a dear friend named Liu Min who, in their words “shared this business opportunity with us.”

And the couple jumped at the chance, “not because we understood right away – (we are still learning now), but simply because it offered some tax benefits.”

This goes to show you that even people who become UnFranchise developers for short term gains can end up finding how the system works and make a sudden turn of faith, embracing the system for all it’s worth.

The couple first attended a Chinese Boot Camp and International Convention in 2003. After that, they saw the light and began to treat their Unfranchise opportunity as a “real business.” From there, they simply “worked the system.”

“We’ve done three things consistently,” the couple says. “First, we attend as many trainings as we can, and we never miss major events.”

“Second, we apply what we learn in those trainings. Taking action is important.”

“Third, we take as many people as we can to those trainings so they can learn what we’ve learned.”

This is, in fact, a critical part of the system – it pays to play by the rules. You know you’re part of something big when the plan is so airtight that you’re given a set of specific steps that guide you to success. Market America CEO JR Ridinger explains, “Deviations, variations, and violations of the UnFranchise System dilute its power, and the individual that does so loses the leverage of its power.”

Your Market America UnFranchise business works when you stay true to the course outlined when you become an owner. Ridinger stresses that “We worked hard to make those requirements as easy as possible to do and maintain.” It actually takes more effort and brings a lot more instability and guesswork into the system when you veer off track and try to manipulate the plan.

Each and every UnFranchise owner is responsible for the system, their fellow business owners, and their customers.

Traditional franchise systems don’t set you up for long-term growth. They function off of continuously starting over, or benefiting off of others who put in all of the hard work. With Market America, each UnFranchise owner puts in the hard work the first time, and gain the rewards from doing so. Market America UnFranchise is designed so that you don’t have to continuously start over and duplicate. It functions instead so that you earn an income in two to three years after you have set up your business successfully. Unfranchise works because “It compounds volume and income without constant recruiting”, says JR Ridinger. Sustainability is breed from relying on your own efforts in the first few years and doing it the right way.

While you’ll need to build a team of fellow Market America Unfranchise owners to build your business’ longevity, earning is not dependent on it.

This is different from other systems that require you to recruit consistently to stay in the game. They rely on you selling a platform for others to sell. The other systems simply aren’t designed for actually selling products. So you get stuck in an endless loop of getting people on board without really getting sales. Your recruits stock up on products with no solid means to offer the products to consumers. This form of business activity is called inventory-loading, and according to JR Ridinger, “It is estimated and documented in some cases that as much as 50% of the volume is in inventory not sold or consumed.” Imagine spending all of your time getting people to come on board, while they have little to no infrastructure in place to successfully sell anything!

At Market America, your earnings are based on sales. This way, unlike endless recruiting, you have a concrete way to monetize your time and efforts. Adding UnFranchise owners to your team then just brings more sales for you to obtain more BV and IBV. Well, what happens if someone on your team just hires someone to do the work for them, or doesn’t pull their own weight? There are requirements in place so that everyone is doing their fair share of the work! See, the system works best when each UnFranchise owner is acting for the greater good of the group. Again, becoming a Market America UnFranchise owner isn’t about just continuously recruiting, like other systems are. Instead, the

UnFranchise model engages accountability across the board. This way, money is earned when work is done. Other programs let some sit back and earn from other people’s hard work.

Market America relies on each UnFranchise owner being active and engaged.

The Market America UnFranchise system works. Time and again for the past 25 years, it’s proven to be a lucrative business opportunity that offers hard-working and rule-abiding people with a way to sell high-quality products. Market America is a fair system and it’s biased towards those who use it legally and according to the pre-proven tenets outlined in the plan. With Market America, you’ll feel good seeing the number on your bank statement. You’ll know it came from your hard work and the work of the tremendously talented individuals over the years who’ve helped tailor the plan for the good of the whole organization.


  1. Market America continually proves the resilience of the system, unfranchise owners around the globe continue to embrace the opportunities of owning your own unfranchise business. I’m thankful for the team and people i’ve met while using the system.

  2. Sounds interesting. Unfranchise will only be successful if of course the plan is being followed. Looking forward to feeling good seeing the number on my bank statement if I try..

  3. It is also teamwork I guess. There are requirements in place so that everyone is doing their fair share of the work! System works best when each UnFranchise owner is acting for the greater good of the group.

  4. Unfranchise looks far different from what I usually heard nowadays but on the other hand it still requires each individuals effort. Knowledgeable article. Thanks

  5. Maybe yeah, that for over 2 years unfranchise with market America has been god where they offered hard-working and rule-abiding people with a way to sell high-quality products.

  6. I personally like the idea of unfranchise development where it is all about setting your own pace, working your own hours, not accepting limits imposed on you by someone else. Like I am the Boss here!

  7. I say this one is clear, that unlike traditional franchise systems, the Market America UnFranchise system holds business owners to a unique standard of accountability that allows the program to benefit all instead of just a select few.

  8. It is an extraordinary and motivational story for sure.  Having a vision is not enough if you don’t have the right plan and if you don’t decide to stick to the plan. Being independent individual is a great benefit. Flexible working hours, having more time for yourself and working from home is a dream for many people indeed. There is no power that may stop you since you are your own boss. 

  9. I was just scrolling online link after link to learn more about Market America and then found this one. Indeed, it is hard to put up a price on a high commodity such as FREEDOM. The selling point for Market America is perhaps their interwoven system that cultivates teamwork and freedom minus the abuses that usually are present on a traditional business model. It’s creating wealth within.

Leave a Reply to Caleb Garvin Cancel reply